En un viaje de naturaleza por Islandia y siguiendo con el objetivo un témpano que se había desprendido del glaciar de Jökulsárlón, me alejé del radio de visitantes hasta pasar por debajo de un puente. Al deshacer el camino, me […]
I am a big fan of bridges
…and the role they have played around the world throughout history, their symbolism, structures, aesthetic and even the personality acquired by some of them. I like simplicity, made by a single trunk, but also those which are a virtuous work of earthquake-proof engineering, such as the Golden Gate in San Francisco.
I enjoy the drawbridges, as you discover these whilst crossing over the river Nile, and the suspension bridges you cross in the jungle because of the adventure that they invite… I appreciate those providing a good view, as the one in the Sydney Harbour over the roof of the Opera; and those offering harmony, as the red and curved bridge in Japan.
I love those awesome bridges that have become so popular thanks to films, such as that of Brooklyn, in Manhattan; those featured in romantic novels, as in Madison County; and those who have greeted great loves, like the Pont Neuf in Paris. I admire the historical values, especially those built by the Romans, like the one over the Guadalquivir in Cordova; those rebuilt after a war, such as Mostar in Bosnia-Herzegovina, and the most innovative, such as the one celebrating the turn of the millennium over the Thames.
I am touched by the most experienced bridges, like the Ponte Vecchio in Florence, or those which have become a piece of art in themselves, like Monet’s garden in Giverny. I am surprised at those linking two countries, such as the Scandinavian Øresund Bridge, connecting Sweden and Denmark, and, even more, so when linking two continents, such as the Turkish Bosphorus, which drives from Europe to Asia… and vice versa.
…And I am a big fan of bridges because bridges are planned to overcome an obstacle on the road, reduce distances and save time.
Because they stand to connect needs, interests and different realities.
Because they promote exchange, trade and consumption, generating prosperity.
Because they stand in favour of dialogue, tolerance, agreement and meeting.
Because they are bidirectional, multiply possibilities and provide knowledge and progress.
Because they pursue an objective, are created by people for people and have a happy ending.
Because Pons is my surname and it sounds the same as ponts, the word for “bridges” in Catalan, my language… and, like them, I also work in communication.
MY LATEST VIDEO
NOTE THE WORLD is the last video I recorded and edited, after a journey that has led me almost all around the world. From Silicon Valley and Napa County, in California, to New Zealand and Fiji, in the South Seas, it is a sequence of visions that made me see the world in a meaningful way –almost physical– that I wanted to record with the camera. My camera is my ally when exploring, the one that lets me emphasize what I am experiencing, and the one that takes me back home to revive it in the same intensity whenever I want, and especially the one that lets me share it…
IN CREATING THE LOGO I worked with Josep Maria Ambròs, a graphic designer and creative director. Three symbolic bridges, because its engineering doesn’t hold much importance unlike its way of communicating: links, multidirections and fluency. The green is because it is my favourite, but also since –in nonverbal communication– is the colour that invites you to move forward… For these letters I chose the classic Helvetica, a widely used font at the time of the Bauhaus and always associated with the world of culture and arts. The honesty of grey contrasts with a touch of copper, which seeks distinction.
While visiting friends in Pacifica, on the Californian coast, the artist Martí Cormand suggested staring at the logo in three dimensions and at the projected shadows… Together we participated in the informal and makeshift workshop that this video demonstrates, in which the various plans are acquiring volume, depth and, lastly, –as a nod to our admired Alexander Calder–, mobility.
This summer divertimento ended up influencing the logo, which then incorporated a gradient which, subtly, gives it this dimension, perspective and volatility. A lightness similar to the Japanese watercolours…
Blog de Viajes
Jun 22 2017
Jun 14 2017
Thingvellir es un parque nacional islandés, declarado patrimonio de la Humanidad de la UNESCO por sus características tectónicas y volcánicas. En él se puede ver cómo Islandia se encuentra en plena falla que separa las placas de Norteamérica y Euroasia.
Jun 10 2017
Jun 05 2017
Los Farmers Markets de USA son siempre un buen alto en el camino y, más aún, si éste son las carreteras rurales de Lancaster County, en Pennsylvania, llenas de carruajes y granjas amish con ropa tendida, en sus márgenes.
El origen del […]
Jun 01 2017
En el sestiere de San Marco se encuentra la casa, estudio y laboratorio de Mariano Fortuny Madrazo, hijo del famoso pintor catalán del mismo nombre. Él mismo transformó el Palazzo gótico veneciano Pesaro degli Orfei en su taller de fotografía, […]
May 28 2017
May 21 2017
May 12 2017
May 08 2017
El Golden Gate Park es el jardín público más grande de San Francisco, que incluso supera en superficie al Central Park de NYC, y entre muchos de sus atractivos se encuentra el jardín japonés más antiguo de Estados Unidos.
Desde 1894, […]
May 01 2017
Se bromeaba diciendo que quienes estuvieran en la barra del Cocktail Bar, al ver el efecto dominó y ondulante de las cortinas, podían llegar a pensar que habían tomado un margarita de más…
El Seagram Building de Mies van der […]